How Does Branding Design Make Us Appear Different?

A brand is perhaps best described as the personality – or should we say persona – of a company, non-profit, or administration.

We say ‘persona’ because the brand is in the eye of the customer. We each have our own opinions of the signature franchises dominating Australia, for example. Branding design is a collective word for what organisations do, to try to influence our appraisal of them.

The Best Branding Design Builds on Quality Service

Jeff Bezos believes “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Therefore branding design should reinforce what we are doing particularly well already.

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Exchange Theory: The Power of Giving Away

Do you remember when you were a kid and the doctor had a glass jar of sweets on their desk? You were always dead keen to pay a visit, weren’t you? That jar was always full no matter how far you were back in the queue.

That doctor knew a thing or two. It’s the promise of the future that counts, not what happened before.

Brief Introduction to Exchange Theory

Sociologists brought Exchange Theory under the spotlight in the 1920’s and 1930’s.  Briefly, this theory seeks to understand why some social interactions blossom, while others do not.

Relationships sustain when both parties unconsciously do a cost-benefit analysis and decide the benefits exceed the effort they put in. Exchange Theorists hold the theory applies to all types of relationships.

That’s why a customer may not return to a shop if they found the checkout clerk rude. That’s food for thought indeed, but there’s another angle behind this.

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Why we need a website

Customer Website Design

Websites offer the owner a digital presence in the World Wide Web. Their purpose are numous ranging from educational, news, forums, social media and ecommerce. Because of their ability to reach vast audiences, they are are powerful marketing tools at the very least and for some they are a digital shopfront and portal into a business with unlimited opportunities.

Here are key reasons why you need a website:

Cost Effective

You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.
A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock

Your website and social media accounts are available 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice Read more