A brand is perhaps best described as the personality – or should we say persona – of a company, non-profit, or administration.
We say ‘persona’ because the brand is in the eye of the customer. We each have our own opinions of the signature franchises dominating Australia, for example. Branding design is a collective word for what organisations do, to try to influence our appraisal of them.
The Best Branding Design Builds on Quality Service
Jeff Bezos believes “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Therefore branding design should reinforce what we are doing particularly well already.
Do you remember when
you were a kid and the doctor had a glass jar of sweets on their desk? You were
always dead keen to pay a visit, weren’t you? That jar was always full no
matter how far you were back in the queue.
That doctor knew a
thing or two. It’s the promise of the future that counts, not what happened
Brief Introduction to Exchange Theory
Exchange Theory under the spotlight in the 1920’s and 1930’s. Briefly, this theory seeks to understand why
some social interactions blossom, while others do not.
when both parties unconsciously do a cost-benefit analysis and decide the
benefits exceed the effort they put in. Exchange Theorists hold the theory
applies to all types of relationships.
That’s why a customer
may not return to a shop if they found the checkout clerk rude. That’s food for
thought indeed, but there’s another angle behind this.
Websites offer the owner a digital presence in the World Wide Web. Their purpose are numous ranging from educational, news, forums, social media and ecommerce. Because of their ability to reach vast audiences, they are are powerful marketing tools at the very least and for some they are a digital shopfront and portal into a business with unlimited opportunities.
Here are key reasons why you need a website:
You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.
A strategically developed website and online presence solution provides tremendous benefits and costing outlines.
Accessible around the clock
Your website and social media accounts are available 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice Read more