We are Mosman’s leading website builder that use proven, effective methods that get results and sets your business apart from your competition. Your website design forms the foundations for your marketing campaign and profitable business.
Digital Experts in Web Development and SEO
At Seeto Digital, we are experts in web development and search engine optimisation (SEO), we create a capable web presence build and optimisation strategy, we take the time to learn about your company’s business model, its primary capabilities and unique selling propositions, and its overall target market. The research and assessment we do of your business can identify strategies that build a lasting impact on your brand image and profitability.
We develop a website that embraces your ideas, establishes a credible, trustworthy, and visible persona that complements the commercial realities in running your business successfully.
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Web Development Considerations
What is Your Website Purpose?
For many businesses, their website is in part the execution of their branding strategy. This strategy includes your value proposition – what are you offering to viewers. What some businesses don’t realise, however, is that the purpose of the website is to get the viewer to carry out an action or series of activities called “Call To Action” (CTA) or a conversion.
For this to happen, the viewer of the site needs to be induced to perform a specific act which is in the form of an instruction or a directive (“buy now” or “click here”). Much of the content and presentation of the site is, therefore, to aid lead and to convince the viewer that the site is trustworthy. The website must be designed to satisfy the viewer that it is worthwhile for them to continue to engage on the site.
This engagement typically culminates in clicking the site to either get further information, obtain a free item such as a white paper or service, sign up to a membership or purchase a good or service. Deciding on the purpose of the website is fundamental to designing the message and structure and marketing it more broadly. Achieving the website purpose allows you to know in real terms how successful you are in your website build.
What is Your Website Message You Want to Convey?
One of the most potent ways to conveying a message (and achieving the website purpose) is to write about a related story and aligning the business message within that story. A story consists of some background context, some key characters that play a role in the story and a beginning, challenge and an ending. The stories then portray a message that the viewer can relate.
Messages can be conveyed using the “About Us” page. Many website owners use this opportunity to describe their journey to success and draw on the skills and experience of their past to relate to the product or service on sale today. e.g. Ben and Jerry’s discuss their involvement with Fair Trade, genetically modified food (GMO) and natural ingredients with no artificial sugar substitutes give viewers the message that they use natural ingredients.
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Messages can also be portrayed in title areas and description tags so that they help the reader navigate through the article. It is crucial, however, that the message is consistent with the context of the document title tags. Examples of description tags that relate to site titles, e.g. Dollar Shave Club – “Shave Time. Shave Money” or Apple – “Think Different”
Develop Your Website Structure
Depending on the purpose, a website should have several critical components that without these, it would be difficult for a website to achieve its goal or believe the site is complete.
The following items should be included in a quality business website build:
1. Structured headings populated with great content (using researched keywords)
2. About us (including your story and key message)
3. Calls to Action (to convert outcomes you want for your website)
4. Core Purpose Pages (the key categorisation areas or your main topics)
5. Key Benefits (main reasons your viewers can use your service)
6. Social proof (indicators of trust and credibility)
7. Navigation (aids to help viewers to navigate through your site)
8. Features (additional information points to help understand your service)
9. Resources (information papers to learn more about your product or service in detail)
10. Secondary Pages (including additional content and ancillary content such as “Contact Us”, “Articles” and regulatory pages)