We use effective methods to build a website that gets your results.
Your website design forms the foundations for your marketing campaign and profitable business.
Digital Experts in Web Development
At Seeto Digital, we are experts in web development and search engine optimisation. We create a capable web presence build and optimisation strategy. We take the time to learn about your company’s business model, its primary capabilities and unique selling propositions, and its overall target market.
The research and assessment we do on your business can identify strategies that build a lasting impact on your brand image and profitability.
We develop a website that embraces your ideas, establishes a credible, trustworthy, and visible persona that complements the commercial realities in running your business successfully.
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Web Development Considerations to Make Sound Decisions
We help you consider key aspects of your website design to create the right website for your needs. This relates to planning your website purpose, message and structure.
What is Your Website Purpose?
For many businesses, the website is in part the execution of their branding strategy. This strategy includes articulating your value proposition – what are you offering to viewers.
The purpose of the website is to get the viewer to engage in a specific instruction called “Call To Action” (CTA).
The content and presentation of the site demonstrate the author’s expertise, authority and trustworthiness. The website looks to engage the reader to read down the page.
This engagement typically culminates in clicking the site to either get further information, obtain an additional item such as a white paper or service, sign up to a membership or purchase a good or service. Deciding on the purpose of the website is fundamental to designing the message and structure and marketing it more broadly.
Achieving the website purpose allows you to know in real terms how successful you are in your website build.
What is Your Website Message You Want to Convey?
One of the most potent ways to conveying a message (and achieving the website purpose) is to write about a story that relates to the audience and aligning the business message within that story. A story consists of some background context, some key characters that play a role in the story and a beginning, challenge and an ending. The key is to find stories then portray a message that the viewer can relate.
Messages can be conveyed using the “About Us” page. Many website owners use this opportunity to describe their journey to success and draw on the skills and experience of their past to relate to the product or service on sale today. e.g. Ben and Jerry’s discuss their involvement with Fair Trade, genetically modified food (GMO) and natural ingredients with no artificial sugar substitutes give viewers the message that they use natural ingredients.
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Messages can also be portrayed in title areas and description tags so that they help the reader navigate through the article. It is crucial, however, that the message is consistent with the context of the document title tags. Examples of description tags that relate to site titles, e.g. Dollar Shave Club – “Shave Time. Shave Money” or Apple – “Think Different”
How to Develop Your Website Structure
All websites should have several critical components that without these, it would be difficult for a website to achieve its goal or believe the site is complete. Websites may look simple however the quality ones have embedded in them a level of engagement, authority and trustworthiness which is part of Google’s consideration to rank the websites. The components of your website below offer a framework to help you improve the quality of your website and ultimately improve its rankings.
The following items should be assessed in any quality business website build:
1. An easily navigatable site with structured headings and great content that use relevant keywords
2. “About Us” page including a story that is engaging and interests the reader
3. “Calls to Action” to convince a reader to convert specific outcomes you want for your website
4. “Core Purpose Pages” that offer a simple set of categories as offerings
5. Key Benefits explaining the main reasons why your offerings will help your viewers
6. “Social proof” to demonstrate that provide you are trustworthy and credible
7. Navigational aids to help viewers to navigate through your site
8. Enhanced features that align to your business purpose that make the website stand out
9. Additional Reading Resources that may include white papers and tips to help readers learn more about your product or service in more detail
10. “Contact Us” that enables the reader to send feedback or request more information about your product.