A brand is perhaps best described as the personality – or should we say persona – of a company, non-profit, or administration.
We say ‘persona’ because the brand is in the eye of the customer. We each have our own opinions of the signature franchises dominating Australia, for example. Branding design is a collective word for what organisations do, to try to influence our appraisal of them.
The Best Branding Design Builds on Quality Service
Jeff Bezos believes “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Therefore branding design should reinforce what we are doing particularly well already.
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