A brand is perhaps best described as the personality – or should we say persona – of a company, non-profit, or administration.
We say ‘persona’ because the brand is in the eye of the customer. We each have our own opinions of the signature franchises dominating Australia, for example. Branding design is a collective word for what organisations do, to try to influence our appraisal of them.
How Does Branding Design Make Us Appear Different?
