How Does Branding Design Make Us Appear Different?

power of branding

A brand is perhaps best described as the personality – or should we say persona – of a company, non-profit, or administration.

We say ‘persona’ because the brand is in the eye of the customer. We each have our own opinions of the signature franchises dominating Australia, for example. Branding design is a collective word for what organisations do, to try to influence our appraisal of them.

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