Why We Need a Website

Customer Website Design

Websites offer the owner a digital presence in the World Wide Web. Their purpose is numerous ranging from educational, news, forums, social media and eCommerce. Because of their ability to reach vast audiences, they are powerful marketing tools at the very least and for some, they are a digital shopfront and portal into a business with unlimited opportunities.

Read more

How to Improve Your Marketing Effectiveness

Google Analytics

Here is a guide on how to improve your marketing effectiveness:

1. Share a common vision

While outputs and deliverables are relevant, you need something that captures the hearts and minds of your people and your clients. To have an impact, you need a strong foundation and an integrated approach. A vision enables everyone to understand their role – they know what to do and why they are doing it.

Read more