Why we need a website

Customer Website Design

Websites offer the owner a digital presence in the World Wide Web. Their purpose are numous ranging from educational, news, forums, social media and ecommerce. Because of their ability to reach vast audiences, they are are powerful marketing tools at the very least and for some they are a digital shopfront and portal into a business with unlimited opportunities.

Here are key reasons why you need a website:

Cost Effective

You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.
A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock

Your website and social media accounts are available 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice Read more

How to improve your marketing effectiveness

Search engine optimisation

Here is a guide on how to improve your marketing effectiveness:

1. Share a common vision

While outputs and deliverables are relevant, you need something that captures the hearts and minds of your people and your clients. To have an impact, you need a strong foundation and an integrated approach. A vision enables everyone to understand their role – they know what to do and why they are doing it.

2. Focus on strategy instead of exclusively concentrating on budget and deadlines

Marketing and business development initiatives tend to over-focus on budget and deadlines rather than approach. There is also a tendency to focus on what we are trying to sell, rather than what value we are giving clients.

The process should begin with business alignment. Read more