Here is a guide on how to improve your marketing effectiveness:
1. Share a common vision
While outputs and deliverables are relevant, you need something that captures the hearts and minds of your people and your clients. To have an impact, you need a strong foundation and an integrated approach. A vision enables everyone to understand their role – they know what to do and why they are doing it.
2. Focus on strategy instead of exclusively concentrating on budget and deadlines
Marketing and business development initiatives tend to over-focus on budget and deadlines rather than approach. There is also a tendency to focus on what we are trying to sell, rather than what value we are giving clients.
The process should begin with business alignment. Read more