Your online reputation is a big deal even if you are a small business. As you read this, someone may be voting your products down. Why only the other day we saw a post on a freelancer site offering to pay people to vote on Amazon.
Social media have become the preferred sites for consumers to comment on their experiences. Humans being what we are, we only comment on the exceptional. Few people are going to take the trouble to say nice things about you on your blog.
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